The Laura Magni agency (named after its founder) was born three times: when Laura was 21 as a pure press office inside an agency that didn’t belong to her, but where everyone mistook her for a part- ner and later, a second time, ten years with Anna Boccoli, working together on many beautiful projects, from the launch of the Maserati Quattroporte to the De Grisogono events. Finally, about two years ago, the third adventure started: ‘Laura Magni Web & Media’. Ha- ving changed structures and logistics, the substance has always been the same for almost 30 years: dedication to work and a lot of passion for all the communication mechanisms to be applied to many different realities, from start-ups to large international compa- nies.